The coronavirus pandemic changed how businesses operate—and how customers shop. While some habits will return to the way they were pre-pandemic, there’s little doubt that customer expectations are higher, with more convenience and safety as a must-have.
One way for businesses to achieve this is through contactless payments. That means having the necessary equipment to accept payments through either an RFID-enabled chip debit or credit card, or a digital wallet like Apple Pay™ or Google Pay. Customers then simply have to tap or wave their card or device over the reader to pay for their items.
Many people who weren’t interested in contactless payment previously quickly converted as COVID-19 concerns spread. As we saw more and more hand sanitizer bottles appearing on countertops, and disinfecting wipes were selling out at stores everywhere, cleanliness became a significant benefit for shoppers. And the less you had to touch to complete your purchase, the better.
That’s why contactless payments—which don’t require you to hand cash back and forth, or give your credit card to a cashier, or even touch buttons on a card reader—became a viable, and popular, option for many business owners.
So what now?
If you’re a business owner who hasn’t yet adopted a contactless payment system, it’s certainly not too late. A growing number of customers had already discovered this convenience, and more are following, even as pandemic concerns fade. The quicker you can meet their expectations, the more favor—and possibly loyalty—you’ll gain.
And taking the first step is easier than you might think.
How do I accept contactless payments?
The technology available today means that anyone anywhere can accept contactless payments. But you’ll want to make sure you have the right product for both you and your customers, with the right support in place if you need it.
At Old National, we offer a variety of scalable hardware and software options, including payment terminals and PIN devices, through our Merchant Services team. These are solutions that can be implemented at businesses of any size.
Remember, you ultimately need to choose a system based on what will work best for you. Be sure you consult with an expert to walk through your business needs, goals and expectations before you make that decision.
Payment solutions for your business.
When your customers expect flexible ways to pay, Old National Merchant Services can help, with options ranging from debit cards to mobile wallets.
Copyright © 2022 ONB