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What Your Customers Really Think About Customer Service
We know that customer service is important. It’s what differentiates your brand from your competitors and where customers decide to become authentic brand ambassadors. While we live and breathe interactions with customers every day, we sought out consumers to understand how perceptions and opinions about customer servi
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How manufacturers can create a sustainable business model
In the wake of the sustainability deal signed by nations at COP28, environmental, social and corporate governance (ESG) has never been as important
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How to Approach Advertising and Marketing During a Recession
In every adversity, there is opportunity. The uncertainty of a recession and COVID-19–related market disruptions is undoubtedly daunting, but you can’t hide from it. Here’s a nugget of truth that serves as good news: When a recession happens and causes everyone to panic and shrink their advertising budgets, your market
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3 Reasons Your Credit Card Is Your Best Summer Travel Companion
There are a lot of good reasons to use a credit card to book your summer travel.
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3 Ways to Optimize Your Supply Chain for Omnichannel Retail
To offer shoppers the convenience of both in-person and online retail, you’ll have to make sure your supply chain is well-coordinated. This piece explains how
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A good credit score matters. Here’s how to build and improve yours
Thanks to record-high inflation and rising interest rates, it’s becoming tougher to keep debt at reasonable levels and maintain good credit. In fact,
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How growth, inflation and access to capital will play off one another this year
Wes Bricker is vice chair, US trust solutions co-leader, at PwC US. Views are the author's own. The future of work, environmental, social and
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3 Good Reasons to Outsource in Your Small Business
There is a growing trend in businesses to outsource some functions. There are many reasons outsourcing is an excellent option for many companies, and the advances in technology make it a viable solution. Many employers originally looked at outsourcing with suspicion. If owners didn't have control over the individual te
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3 Ways to Create Corporate Culture That Values Mentorship
According to an Olivet Nazarene University study, 76% of professionals see the value in having a professional mentor—yet only 37% of people currently have one.
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6 Ways to Protect Your Business Finances
Anyone managing small business knows the importance of managing the finances with close attention. Failure to do so can put you in hot water very quickly. Small businesses do not have financial cushion like their large counterparts. They are working on a shoestring budget and any hiccups in the cash flow will show up i