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6 tips for building a strong social media community that small businesses can use to drive sales
Social media marketing is an important part of building a customer base and generating sales, but for some small businesses, it can feel daunting to stand out in an overcrowded space. At Mastercard's first Small Business Summit, one panel of women with a variety of experience in content creation and marketing discussed
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6 trends that will reshape business purpose in 2021
Each year, we gather predictions on the coming year in purpose from the Purpose Collaborative, our collective of purpose-driven firms advancing business and societal impacts for organizations around the world. The world we’re entering in 2021 will be far different than we imagined a year ago. Yet we begin the year arme
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6 Ways to Pay Off Credit Card Debt Fast
This is a great time to get out of credit card debt. The economy is starting to work its way back to normalcy following the COVID-19 pandemic, and the average American’s personal savings rate has jumped to record levels. Still, many people are stuck with high-interest credit card debt — a burden that will only worsen w
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7 Changes to Social Security in 2022
Since being signed into law in 1935, Social Security has been tasked with providing a financial foundation for our nation's retired workers. Today,
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7 HR best practices to maintain during COVID-19
Once upon a time – before "the normal" became "the new normal" – employers worried about employee wellness, not about COVID-19 killing workers. They worried about pay inequity, not about whether they could pay employees. They worried about employee engagement, not about how they and their employees were going to work r
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7 Steps to Buying Life Insurance in Your 20s
You can part your hair down the middle and slather on all the wrinkle cream you want — unfortunately, aging is inevitable. Though it may be a tough realization, you are getting older. And that means you should consider getting life insurance, even as a young adult. Life insurance is designed to provide for your loved o
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7 Year-End Wealth Moves
As we get close to the end of the year, you still have time to improve your financial position with a few well-placed year-end moves.
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8 Amazing Growth Hacks Every Small Businesses Owner Must Learn
Growth is undoubtedly the top priority for small businesses. At the same time, it is also the biggest challenge for them. This happens because entrepreneurs are often short of funds and have limited marketing budgets. For this reason, they are unable to promote their brand and offerings to achieve their growth targets
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8 challenges for business leaders that will shape year 2 of COVID-19
Corporate boards and executive teams are typically considered effective if they are able to help a business navigate a global crisis in parallel with maintaining day-to-day operations. If only the bar was as simple and set so low right now. As we enter the second year of the COVID-19 pandemic, the intersection of the o
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A CPA's Guide to the New Later Tax-Filing Deadline
April 15 has become synonymous with tax-filing day ... but not this year. Due to coronavirus concerns, the IRS has decided to give taxpayers until July 15 to safely complete their returns and file them. The announcement, made on March 20 via Twitter by Treasury Secretary Steven Mnuchin, doesn't have all the blanks fill