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    1. Customer Retention vs New Customer Acquisition: How Do You Optimize Both?
      Your customer only sees one brand. For them, customer attraction and retention blur together into one ongoing journey. It’s important to keep that perspective in mind as you help customers progress through different teams—from sales to customer success and back again—and through different phases, such as onboarding, ad
    2. How 2-3 years is the danger spot for losing employees, and how company culture impacts retention
      In the American workforce as a whole, only 5-6% of workers are currently in the 2-3 year mark at their current job – a critical period for your
    3. Peer Recognition: An Employee Engagement Secret Weapon
      Virtually everyone who has worked in a traditional workplace environment has participated in the obligatory formal annual review with their manager. Seems reasonable, right? Your manager assesses your performance annually and provides you formal feedback. Oftentimes, this process includes performance feedback, recognit
    4. 13 Tips To Help Small Business Leaders Plan For The Unexpected
      Whether you are just starting out in business or have been a credible brand name lauded in the industry for decades, it's always critical to take a
    5. 4 Ways Companies Can Prepare For Growth After Covid
      After Covid, companies may need to consider approaching growth differently.gettyAre you prepared for growth? It’s a timely question to consider as we approach the one-year anniversary of the pandemic in the United States. It’s also a question that likely hasn’t come up in some time for those companies hit especially ha
    6. 4 Ways to Take the Stress Out of the Holidays for You and Your Customers
      Small-business owners and retailers have an opportunity to capture more of the action this holiday season--so long as your web presence is ready.
    7. 5 questions to ask at your first financial planning appointment
      Summary List PlacementAt your first financial planning appointment, it's a good idea to ask your financial planner about the total cost of their services (including any underlying fees in your portfolio) and how many clients they have. Ask about the plans they have to cover your needs if they leave the business, such a
    8. 8 Ways to Maximize ROI at Conferences
      Attending conferences can be pricey, but these suggestions from experts will help you get the most from your investment.
    9. Tips to Help Entrepreneurs Create Self-Sustaining Businesses
      Just like with personal or family wealth that will need to be passed on, the long-term future of your business, including succession, is something that all entrepreneurs must consider, sooner or later.
    10. How To Use Growth Marketing To Recession-Proof Your Business
      Recession. The word is enough to strike fear into business owners’ hearts.