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6 tips for building a strong social media community that small businesses can use to drive sales
Social media marketing is an important part of building a customer base and generating sales, but for some small businesses, it can feel daunting to stand out in an overcrowded space. At Mastercard's first Small Business Summit, one panel of women with a variety of experience in content creation and marketing discussed
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3 ways to bolster supply chain cybersecurity as attacks accelerate
A procurement manager at a mid-size company receives a text message from the CEO saying that their warehouse vendor is offering a 30% discount if they
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Omnichannel vs Multichannel Marketing: What Is the Difference?
The journey of a 21st century online shopper from their initial research to viewing and then purchasing a product is complex and difficult to predict. Before making a purchase, a consumer is likely to zig-zag across multiple shopping channels and platforms – from Amazon to eBay, via ecommerce stores and Facebook, using
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5 Things That Will Change Forever For Small Business Websites
After the pandemic, a lot of things will go back to normal for small businesses. But, some things will remain changed forever. Here are five things that I think will change permanently for small business websites around the globe. No Companies Without Websites After The PandemicThere will no longer be companies without
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Fed’s ‘Wake-Up Call’: Investors ‘Losing Confidence’ After Latest Inflation Surge—How Aggressive Could Rate Hikes Be?
Topline As markets grapple with concerns about how quickly the Federal Reserve will reverse its pandemic-era policy, investment banks are warning
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Personal Loan for Home Improvements
If you need fast cash, have a small project, or have no equity in your home, a personal loan for home improvements can be a great option. Learn why.
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How to Build the Best Upskilling Program for Your Employees
Employers are struggling to find skilled workers. The solution? Training up the ones they already have. Skilled workers are in short supply. But
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The Capitol Theatre in Flint, Michigan, originally opened in 1928 as a W.S. Butterfield movie house. The ornate theatre was designed by architect John Eberson in the historic atmospheric style. Eberson’s theatres combined a domed ceiling, meant to evoke the night sky, with arches, trellises and balconies to create the
BackgroundBrad Toothaker and Ryan Rans, principals with Great Lakes Capital, spearheaded a new, mixed-use development in downtown Fort Wayne, Indiana.
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7 Ways Rental Properties Can Help You Retire Early
Once upon a time, workers saved up a nest egg over the course of a 40-50 year career, and then spent it down in retirement. And hoped they didn't run out money before kicking the bucket.
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3 Ways to Build Wealth Amid the COVID-19 Pandemic
The coronavirus has taken a significant toll on the U. S. economy as well as many Americans' personal finances. With more than 10 million U. S adults filing for unemployment over just the past two weeks, many people are struggling just to pay the bills each month. If you're one of the fortunate ones who still has a sou