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Customer Retention vs New Customer Acquisition: How Do You Optimize Both?
Your customer only sees one brand. For them, customer attraction and retention blur together into one ongoing journey. It’s important to keep that perspective in mind as you help customers progress through different teams—from sales to customer success and back again—and through different phases, such as onboarding, ad
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Do You Really Know What Your HSA Can Do for You?
Over the past several years, health savings accounts (HSAs) have grown in both interest and popularity — so much so that there were $104 billion in
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By Sarah Hartung, Old National Bank Commercial
By Sarah Hartung, Old National Bank Commercial Product Manager In today's fast-paced business environment, companies are increasingly turning
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To Be Or Not To Be Remote? Factors Companies Should Consider
Irma Becerra is president of Marymount University, a comprehensive doctoral-granting university known for its innovative curriculum.
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Want to Improve Your Bottom Line in 2020? Start With These 3 Goals
The new year presents new opportunities and new challenges for your business. These include how to improve your bottom line. To succeed, you should be clear about what you want to achieve by 2021. Your new year’s resolution for your business will likely include improving your bottom line. As any investor or businessper
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What Will Customer Service Look Like In The Months To Come? Predictions For 2021
Customer Service 2021@placesofourlives via Twenty20The stress and uncertainty of 2020 events have forced a heavy, transformative hand on the customer service industry. Customer service teams were asked to do more with less while customers had more questions than ever. Strapped for time and resources, customer service o
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Three Ways Small Businesses Should Prepare For A Second COVID Shutdown
With the COVID Delta variant on the rise and the CDC recommending mask-wearing again, small and medium-sized businesses (SMBs) should be preparing for a possible second wave of coronavirus and possible lockdowns. This week, the Centers for Disease Control (CDC) updated its guidance for fully vaccinated individuals. Cen
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3 Ways Business Leaders Can Blend Profit With Purpose
CSR within companies isn’t a favor — it has real bottom-line benefits and at the same time can have a positive impact on society.
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Why You Should Create a Plan to Implement Artificial Intelligence Now
Four stategic-planning questions that will keep your business ahead of the A.I. curve. When people talk about the growing use of A.I. in
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5 Steps to Retiring Early
Early retirement is becoming an increasingly popular financial goal for many Americans. The FIRE movement — Financial Independence, Retire Early — has gained traction in recent years, and more people find themselves aggressively saving with the hopes of leaving the workforce in their 40s or 50s rather than their 60s or