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        1. How to Calculate Customer Lifetime Value
          To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation of business has greatly increased custo
        2. Importance of Content Marketing for Small Businesses
          The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a
        3. The Capitol Theatre in Flint, Michigan, originally
          The Capitol Theatre in Flint, Michigan, originally opened in 1928 as a W.S. Butterfield movie house. The ornate theatre was designed by architect John
        4. Turning 18
          Eighteen marks the age at which an individual is legally recognized as an adult in most jurisdictions. This means they can vote, sign contracts, make independent medical decisions and bear full legal responsibility for their actions.
        5. How to help employees who are caregivers during the COVID-19 crisis
          In the midst of the novel coronavirus (COVID-19) pandemic, employers scramble to set up and manage remote operations while they adjust to an ever-changing business climate. Their employees are scrambling, too, as they make arrangements to blend work from home with family responsibilities and other family members whose
        6. How To Network Gracefully In The Time Of Social Distancing
          In my previous life–which is the one I was living until about three weeks ago–I committed to connecting four women each day during the month of March. The #Connect4Women challenge is an initiative conceived by Jennifer DaSilva out of pure generosity. DaSilva, as president of creative agency Berlin Cameron, had already
        7. Upcoming Trade Tariffs Set to Impact US Economy in 2025
          A significant wave of trade tariffs is poised to reshape the economic landscape as the United States prepares to implement new duties on multiple
        8. Providers place inordinate trust in patient identity practices
          Providers may be placing too much trust in cybersecurity practices that are not sophisticated enough to deter high-level attacks by hackers. That’s the result of a survey of 100 participants from healthcare organizations, which found discrepancies in cybersecurity preparations and actual marketplace reality. The resear
        9. 4 Ways to Work Student Loan Repayment Into Your Monthly Budget
          Federal student loan payments were put on pause during the COVID-19 pandemic, but that break from educational debt is coming to an end as payments
        10. Interest rates will likely continue to be one of the highest searched terms in the coming quarter
          Interest rates will likely continue to be one of the highest searched terms in the coming quarter. While policy and election content will continue to raise concerns, financial institutions can guide audiences with personalized content that answers their specific questions. This piece would entail a long-form, 1K word i