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    1. With Gen Z And Millennial Expectations Shifting, Is Nurturing Happy Employees The Latest HR Mandate?
      Organizations are realizing that nurturing happy employees improves talent attraction and retention.
    2. 3 Keys To Ensuring Your Technology Scales With Your Business
      In today's fast-paced digital landscape, scaling your technology and website infrastructure in step with your business growth is a formidable challenge.
    3. How to Calculate Customer Lifetime Value
      To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation of business has greatly increased custo
    4. Importance of Content Marketing for Small Businesses
      The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a
    5. 10 Ways to Consistently Ace Customer Communication
      Over the years, we have seen an explosion of different communication channels. With this rise, the real challenge lies in choosing the right communication that suits your business. It is also important to look out for emerging trends in customer communication and start adapting to them. As businesses scale, it becomes
    6. The Secret To Business Survival In Today’s Tough Market
      By Brenda StoltzLearn key business strategies that could mean the difference between thriving or failing during these uncertain times.gettyAs we were ringing in 2020, it’s safe to say that almost no one could have imagined the novel year that was virtually at our doorsteps. Like a monsoon, Covid-19 arrived, and with it
    7. 4 Considerations to Make Before Selling Your Company in This Economy
      While the past several years of historically low-interest rates helped support a red-hot market for companies being sold or raising money at soaring
    8. 4 Ways SEO can Lead Business Growth During the COVID-19 Pandemic
      Businesses are getting killed out there and there isn’t a lot we can do to avoid this avalanche. With the pandemic affecting the livelihood of millions, the demand-supply chain has been severely affected. That said, despite the inclement situations, there is still a way out for the companies that are looking for grow e
    9. 5 Ways The New Stimulus Bill May Help Your Small Business
      If your small business has been struggling because of the Covid-19 pandemic, here are some important ways this new relief package may help.© Jeff - Adobe StockBy Gerri DetweilerThe second stimulus bill, the Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act, has been passed by Congress and signed int
    10. The Number of B Corps in the U.S. Keeps Climbing. Here's Why
      Consumers care about certifications that signal good environmental or social business practices, making B Corp status a net positive.