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1. How To Recession Proof Your Small Business
   w To Recession Proof Your Small Business In times of economic uncertainty, it's common to feel overwhelmed and unsure about the future
2. 3 essential employee benefits companies need to support workers during the coronavirus pandemic and beyond
   Although many US employers have said they plan to boost mental health and other benefits in light of the coronavirus pandemic, few employees actually expect their companies to step up to the plate. A study from the business advisory firm, Brunswick shows one in four US workers, or about 38%, expect their companies to i
3. 3 Ways to Stay Close to Customers, Even at Scale
   Connection is essential to anticipating and exceeding your customers’ needs. Here are three ways to maintain those connections, even as your business grows
4. 7 Smart Ways To Manage Cash Flow In Your Small Business
   7 Smart Ways To Manage Cash Flow In Your Small Business Managing cash flow is one of the biggest challenges facing small business owners. Cash
5. How Will Senior Living Providers Capture the Middle Market?
   The largest wave of Baby Boomers is beginning to hit the age in which senior living becomes a factor for their near- and long-term lifestyles. In less than a decade, every Boomer will be 65 or older, which means there’s going to be a major demand for a spectrum of senior living offerings. Unlike previous generations, B
6. Importance of Content Marketing for Small Businesses
   The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a
7. Rethinking Financial Literacy — Skills That Matter More
   Mastering money isn’t about memorizing formulas or reading dusty textbooks. It’s about developing instincts, decision-making muscles, and a sense of timing that protects and grows resources.
8. The way companies project growth shapes the economic outlook. Here’s how to face the slowdown.
   Editor’s note: The following is a guest article from Mark Schwartz, enterprise strategist at AWS.  For the most part, the global economy is
9. How employee financial stress increases healthcare costs
   Happy employees breed happy customers. According to Gallup, organizations that excel in engaging their employees achieve earnings-per-share growth that is more than four times that of their competitors. So it’s disheartening to see our employees struggling for a lot of reasons, starting with the fear and anxiety they a
10. How to Calculate Customer Lifetime Value
    To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation of business has greatly increased custo