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1. How to Calculate Customer Lifetime Value
   To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation of business has greatly increased custo
2. Importance of Content Marketing for Small Businesses
   The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a
3. 3 Keys To Ensuring Your Technology Scales With Your Business
   In today's fast-paced digital landscape, scaling your technology and website infrastructure in step with your business growth is a formidable challenge.
4. 5 creative ways to innovate your business in 2020
   Employees are the core of every business, but who says you cannot use cutting-edge technologies to boost their productivity? After all, we live in the 21st century and there's no need to do everything manually with so many apps, tools, and plugins at your disposal. Numerous studies prove this point, but we will highlig
5. 5 leadership strategies to help teams thrive amid uncertainty
   Five strategies that workplace leaders can adopt to help their people negotiate complexity and perform at their best
6. Advice To Women On Bridging the Retirement Savings Gap
   Women continue to fall short in their overall retirement savings as compared to their male counterparts. There are many contributing factors to this. For one, women get paid less so there simply isn’t as much to put away. The most recent Census data confirms that on average, a full time working woman earns 20 cents per
7. The Secret To Business Survival In Today’s Tough Market
   By Brenda StoltzLearn key business strategies that could mean the difference between thriving or failing during these uncertain times.gettyAs we were ringing in 2020, it’s safe to say that almost no one could have imagined the novel year that was virtually at our doorsteps. Like a monsoon, Covid-19 arrived, and with it
8. 10 Ways to Consistently Ace Customer Communication
   Over the years, we have seen an explosion of different communication channels. With this rise, the real challenge lies in choosing the right communication that suits your business. It is also important to look out for emerging trends in customer communication and start adapting to them. As businesses scale, it becomes
9. 4 Considerations to Make Before Selling Your Company in This Economy
   While the past several years of historically low-interest rates helped support a red-hot market for companies being sold or raising money at soaring
10. Fed keeps key rate near zero, sees inflation as 'transitory'
    WASHINGTON (AP) — The U. S. economy is quickly strengthening, inflation is showing signs of picking up and the nation is making progress toward defeating the viral pandemic. But on Wednesday, Chair Jerome Powell made clear that the Federal Reserve isn't even close to beginning a pullback in its ultra-low interest rate