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    1. Employee expectations are changing. Here are 5 ways to keep up
      Even before the pandemic disrupted life as we know it, the human resources department was feeling the pressure to evolve. Due to the ease of use of consumer apps and websites, employees simply expect more. The need for a better way to connect with colleagues and improved accessibility of core people systems and service
    2. Service Bundling Strategy – 7 Benefits for Your Small Business
      A service bundling strategy is a marketing tactic that involves offering multiple, complementary services as a package for a single price. You may wish to include other options in your packages such as information products or access via email or phone for questions to increase the value to the client. Usually the price
    3. How To Wrap Your Business Up With A Nice Little Bow For Year-End
      Ah, the end of the year. It’s time for holiday promotions, boosted sales (hopefully), and year-end preparations. If you don’t prepare for the end of the year and follow a checklist, you’ll probably find yourself burning the candle at both ends. Coming from an experienced business owner, it’s never too early to start pr
    4. How Can You Grow Your Small Business With Micro-Influencers?
      How much do you know about micro-influencers? The way we find out about the products and services we love has evolved at an exponential rate over the years. However, one fact will always remain the same; we are more likely to make a purchase when the product is recommended by the people we trust. And whether you find o
    5. C-suite shifts: CTOs team with CIOs to confront IT challenges
      It’s no secret that the pace of technological change has created as many challenges as it has opportunities. As businesses continue to adjust to an
    6. Customer Retention Optimization Strategies to Keep Customers Long-Term
      Your customers are your enterprise’s life’s blood. When you get a new customer, work to retain them and grow customer lifetime value. While the sales team will always be looking for new customers, retaining a current customer is far cheaper than finding a new customer to replace them. When you retain a customer, you’ve
    7. Digital Marketing and Cybersecurity: A Very Practical Checklist
      Those of us who work in digital marketing deal a lot with confidential information, and we need to do what we can to protect it from the bad guys. But there are other more recent threats that are increasing the importance of cybersecurity. Many recent cybersecurity examples often involve ransomware—where a hacker gets
    8. How to Grow Your Online Business During the COVID-19 Pandemic
      Half a year after the United States joined the rest of the planet in quarantine, the COVID-19 pandemic continues to hurt. Every aspect of life and the world has been affected, and commerce is no exception. Yelp reported that over 80 thousand businesses shut their doors forever between May 1 and July 15. The number has
    9. Retirement and Estate Planning Opportunities after the SECURE Act
      If you haven't learned by now, the Setting Every Community Up for Retirement Enhancement Act (known as the "SECURE Act") was signed into law on Dec. 20, 2019, and went into effect on Jan. 1, 2020. With bipartisan support, it is expected to generate about $15.7 billion in tax revenue over the next decade on the changes
    10. 5 Keys To Retaining Millennial Employees, The ‘Job-Hopper’ Generation
      Millennials (born 1980-2000) can get a bad wrap for being unloyal. In fact, half of Millennials are actively seeking a new job, or are ready to make a change. This characteristic has historically given off the perception that they aren’t committed to their work. It’s quite the contrary. First of all, their job hopping